Adaptive User Experience
When anyone can build anything, the experience becomes the product. Our thesis on where design goes next.
Adaptive user experience
We are a software company building the future of design and development. Based in Tel Aviv.
Design and development are changing faster than anyone can follow. AI writes the code, generates the screens and ships the product, and the people who build software are drifting with it, unsure where it leads.
One thing is becoming clear. When anyone can build anything, what you build stops being the advantage. How it feels to use it is what remains.
The next generation of products won’t offer one experience for everyone. Each user will have their own: shaped by what they ask for, informed by how everyone uses it, and kept within the limits of the company that built it.
That future needs a new foundation. AI must be able to build for every user separately, without breaking the product, the brand or the company’s strategy.
Attalu is that foundation. Companies set the rules once, and AI builds a unique experience for every user, safely, within them.
Software has always been made for you.
Now you can make it yours.
Research
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What Movable Type Teaches Us About AI Interfaces
Gutenberg separated the letters from the page. Software needs the same separation between a designer’s rules and the interfaces AI builds from them.
Why Users Can’t Change the Software They Use
Findings from interviews with enterprise consultants and product managers on why every custom feature takes months, and what users actually ask for.
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